01
Acquisition Flow Restructure
The path from ad click to submitted lead was rebuilt:
- Funnel steps restructured
- Drop-off points engineered out
- Consistent across channels
Case Study · TravelTech
Fly Before You Buy:leads that qualify.
A performance-focused campaign platform for global lead capture. Traffic was strong; conversion was not. We restructured the funnel — and qualified lead conversion rose 27% on the same traffic.
Senior-Only EngineersOnboard in 1–3 WeeksYou Own All IP & Code
Apex in numbers
Results snapshot
+27%
Qualified lead conversion
24h
Response SLA
3
Core technologies
95%
Sprint predictability
About the project
What Fly Before You Buy is.
Fly Before You Buy captures and qualifies leads for property viewings — prospective buyers fly out to see developments before committing. Campaigns drive global traffic into the funnel; the business runs on how much of that traffic becomes a qualified, sales-ready lead.
Acquisition was doing its job. The funnel was not: qualification logic let weak leads through and lost strong ones, and campaign assets could not be iterated fast enough to learn from the data. We rebuilt the machine between the click and the sales call.
What we did
The work behind the result.
02
Lead Scoring Logic
Qualification became a model, not a guess:
- Scoring logic improved
- Strong leads surfaced faster
- Sales time spent where it pays
03
Campaign Iteration Loops
Assets learn from data on a weekly rhythm:
- Iteration loops for campaign assets
- A/B results feed the next sprint
- Predictable performance per channel
Project gallery
Inside the funnel.
A look at the campaign platform our team rebuilt — tap any frame to view it fullscreen.
Technology
The stack that shipped it.
An Angular front end on Firebase — fast to iterate, cheap to run — with Stripe handling payments where the funnel converts.
AngularFirebaseStripe
When you need it
Built for moments like these.
If any of these sound familiar, a short discovery call is usually enough to scope the team, the plan and the first milestone.
- Increased qualified lead conversion by 27% on the same traffic
- Made funnel performance predictable across channels
- Focused sales time on leads that actually qualify
- Turned campaign assets into a weekly learning loop
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